The world of law in the legal sector in general is always evolving, though it has been evolving quite a bit more rapidly in the last few years thanks in large part to new technology that has helped to “rewrite” almost all of the fundamentals of our day to day lives.
No technology in human history has ever been quite as disruptive to the world of law as the internet has been, and solicitors need to make sure that they are doing everything they can to take advantage of the leverage available from technology to improve their business, to improve their results, and to improve their reputation and their standing in the legal community. The folks at EMI Options are doing just that!
Unfortunately, the world of law is one of the most traditional and quite naturally resistant to change. This has really hindered solicitors that want to take advantage of technology to grow their business, though some forward thinking and pioneering spirits have helped to pave a pathway for solicitors that are more willing to embrace everything that modern technology has to offer.
If you’re serious about growing your business with the power of the internet and technology in general, you’ll want to make the most of the tips and tricks that we highlight for you below.
The internet dramatically increases the visibility of your law firm
It is of vital importance that you create an online presence for your law firm if you are to have any measure of success online these days. This is true even if you intend to represent clients only in your local area, never branching beyond your borders, so to speak.
People have come to expect professionals to have a professional web presence representing themselves, and any solicitor that does not have a legitimate web presence is going to be seen as a “fly-by-night” kind of operation as opposed to a trusted and respected member of the legal community.
Whether that’s right or wrong is your material – folks still judge books by their covers.
Use social media to establish a great first impression
Social media has transformed the way that word-of-mouth advertising spreads, forcing it to spread much faster and across a much broader spectrum of society than it ever may have in the past. You can use this to your advantage as a solicitor by using social media to create a proper first impression with potential clients and those that may need your legal assistance in the future.
Social media, in particular Twitter, for solicitors can be leveraged appropriately to help build your reputation as a legal expert in the community. This is especially true when you use social media in conjunction with your own online platform, crafting case studies for commentary on legal matters in your purview and sharing them with your potential clients online.
This will give you a tremendous amount of influence right out of the gate, but will also show individuals that you know exactly what you are talking about. This is incredibly important in a service-based business, which all solicitors are involved in, has potential clients and prospects will never be able to determine whether or not your services are right for them until after they have hired you and seen what you are capable of firsthand.
By using social media to create that first impression, in conjunction with your own online platform highlighting your legal expertise, you’re going to be able to show – rather than tell – prospective clients that they will always be in good hands when they choose to move forward with your legal representation.
There are other ways to use technology to grow your business as a solicitor, but these two tips and tricks above will move the needle most!